Ethische und rechtliche Verantwortlichkeit im Rahmen des Influencer Marketings - ein Buch von Josefine Börner

Beschreibung

'Ethical and Legal Responsibility in the Context of Influencer Marketing': This thesis examines ethical and legal responsibility in influencer marketing, focusing on influencers, companies and platforms. The work addresses the fundamental questions of 'whether', 'how', and 'by what means' advertising should be conducted. It centers on advertising disclosure requirements and content-related advertising restrictions under unfair competition and media law, while exploring whether existing laws require adaptation based on legal ethics considerations.